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An Introduction to Selling

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This is a 2 day course

1. See bottom of page for scheduled course dates.

2. If you have 4 or more delegates we can schedule a course for you, or run it in-house. Please contact us online or call us at our Associated Training offices on 0115 984 9940 for details.

The 'Introduction to Selling' course is ideal for those who are new to the sales function, and also for those who have a small amount of experience in selling but have had little or no formal training.

Objectives: By the end of the course participants will be able to:

  • Appreciate the need for gaining new business
  • Apply the stepping stones to a successful sale
  • Carry out the preparation required for a successful call
  • Use questioning and listening techniques effectively
  • Identify both verbal and non-verbal buying signals
  • Handle and overcome objections
  • Close the sale

Module One – The psychology of selling

  • Selling myths and realities
  • The reasons people buy
  • Different styles of selling
  • Adopting a positive approach

Module Two - The pattern of the sale

  • The stepping stones to a successful sale
  • Preparation skills
  • Opening the sales call
  • Getting the approach right
  • Gaining the customer’s attention
  • Exploring customer needs
  • Information is strength
  • Active listening skills
  • Building customer desire for your products and/or services
  • Selling the benefits
  • Recognising buying signals
  • Handling and overcoming objections
  • Closing the sale
  • Sales role play


All delegates will receive a certificate after completion of the course.



Currently Scheduled Courses:

The prices below also include the following:

  • All course notes and material
  • Lunch and refreshments
  • Certificate costs
  • Free On-site Car Parking


  • VenueNottingham - Associated Training Offices
    Date22-23 November 2010
    Days2
    Immediate Payment Price£395.00 per person (excluding VAT)
    Pay in full with a credit card immediately online or by cheque within 7 days to get this special price

    Normal Price£450.00 per person (excluding VAT)
    We send you 2 invoices by mail. Pay 50% of the total when you receive the invoices, and the remaining 50% no later than 7 days before the course commences

    For further details about how we can help your business with its sales training needs, contact one of our specialist sales training advisers at our Associated Training offices on:
    Telephone: 0115 984 9940
    Fax: 0115 921 5352
    Online Contact Form

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