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Selling Through Support Staff

This is a 1 day course

1. See bottom of page for scheduled course dates.

2. If you have 4 or more delegates we can schedule a course for you, or run it in-house. Please contact us online, or call us at our Associated Training offices on 0115 9849940 for more details.

Who will benefit: Any person with direct customer contact either face-to-face or on the telephone, including accounts staff, service engineers, customer service staff, designers and planners, technical support staff, drivers and warehouse staff.

Objectives: By the end of the course participants will be able to:

  • Recognise the importance of their role in assisting the company's overall sales effort
  • Enhance and build upon the image of the company by providing excellent customer service
  • Understand what a customer is looking for
  • Identify new sales opportunities from existing and new customers
  • Recognise customer buying signals and take appropriate action
  • Present their company's products and / or services with the buyer in mind
  • Record and pass on valuable sales information

Module One – The importance of your role

  • The sales potential of support staff
  • Projecting the right image for your company - you are your company
  • Moments of truth and the chain of experience
  • Adopting a positive mental attitude

Module Two – Customer awareness

  • What your customers are looking for
  • The benefits of customer care
  • How we can effectively demonstrate customer care
  • The importance of company loyalty

Module Three – Communicating effectively

  • Professional telephone techniques – the dos and don’ts
  • Demonstrating empathy
  • Effective questioning techniques
  • Active listening skills

Module Four– Identifying sales opportunities and acting upon them

  • Researching your customer
  • Presenting your product or service with your customer in mind
  • Recognising customer buying signals
  • Overcoming objections
  • Gaining customer commitment to proceed
  • Recording and passing on information

Scheduled Courses:

This course is not currently scheduled. Please contact us online, or call us at our Associated Training offices on 0115 9849940 for more details.

For further details about how we can help your business with its sales training needs, contact one of our specialist sales training advisers at our Associated Training offices on:
Telephone: 0115 984 9940
Fax: 0115 921 5352
Online Contact Form

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